Perspectives

An Unbalanced Focus

Organizations begin ambitious initiatives everyday. These initiatives may come in the form of:

  • System implementations,
  • Process reviews,
  • Compliance campaigns,
  • Organizational redesigns, or
  • A combination of any or all of the above.

These initiatives attempt to drive potential change of varying impact. While their launch may drive a flurry of activity for months, quarters or even years; their true purpose is to realize an envisioned set of benefits as efficiently and effectively as possible. That realization is impossible without the support of the people impacted ...

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Just Do It

“Just Do IT” is one of the most successful and recognizable marketing slogans in the history of modern business. The advertising agency of Wieden & Kennedy created the slogan for the Nike Corporation in the late 1980’s. The brand awareness it generated and the market share increase it drove for the organization (138% increase to 43% of the total market in ten years time) is simply amazing.
So what does one of the most successful advertising slogans in ...

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